There
are two types of search results on Google - Sponsored
Link (usually displays at the top and on the right
side and non-sponsored results (organic results
or free listings).
Reach
potential customers when they are currently looking
for information about your products or services
online. Send qualified visitors directly to your
website. With Google AdWords (cost-per-click pricing
or pay per click advertising), you only pay when
people click on your ad. AdWords is Google's gold
mine and major source of revenue. AdWords offers
pay-per-click (PPC) advertising, and site-targeted
advertising for both text and banner ads. The
Google AdWords program includes local, national,
and international advertising. Advertisers specify
the keywords and dollar amount that would trigger
their ads. This is similar to an auction. Depending
on the type of product or service, a cost-per-click
for some keywords can range from $0.10 per click
to $50 per click. Since its inception, pay-per-click
ad costs have been on the increase. Click
here to learn more about pay per click advertising
Google
Free Advertising -
What
is Google Free Advertisng? Google's complex,
automated methods make human tampering with
results extremely difficult. Google does not
sell placement within the results themselves
(i.e., no one can buy a higher PageRank). A
Google search is an easy, honest and objective
way to find high-quality websites with information
relevant to your search. Google's ranking technology
or algorithm (known as PageRank) continues to
provide the basis for all of Google's web search
tools. There are sevearl critrai that Google
considers when ranking websites (pagerank, link
popularity, keyword desnsity, age of domain,
page title, page name, domain name, etc.
